Bangkok, Thailand – Today, Amazing Thailand (Tourism Authority of Thailand) proudly announced its official partnership with marathon legend Eliud Kipchoge and the NN Running Team at a press conference in Bangkok. This exciting collaboration aims to position Thailand as Asia’s premier destination for runners worldwide, aligning with Kipchoge’s global vision, to make this world a running world.

In addition to Kipchoge, the NN Running Team is fully engaged in this partnership. Team athletes and staff will explore Thailand to share best practices with local athletes, fostering a culture of sustainable marathon preparation and encouraging the Thai running community. The team follows the development of the fast-growing Asian running market. The partnership fulfils an ambition of the team to connect with the global running audience.

Eliud Kipchoge will travel to Thailand from late November to early December as part of his ambassadorial role. His visit will include attending the Amazing Thailand Marathon Bangkok (ATMBKK2024), where he will join the 10km mass run to support and encourage the 33.000 runners joining.

Eliud Kipchoge said: “I have travelled frequently to Asia, and I share in the big ambitions to grow running as a sport, to make people more happy and more healthy. There is tremendous potential in the Asian running world, and I am happy to start working together with Amazing Thailand to promote running in the Asian region. I have always said that I want to make this world a running world, because a running world is a happy world, a running world is a healthy world, and a running world is a peaceful world. This partnership contributes to my personal ambitions.”

Marleen Vink-Rennings, Marketing Director of the NN Running Team, added: “We are thankful for the partnership with Amazing Thailand and Thailand Tri-League. It gives us the opportunity to promote and support running in Thailand. We run most of our races in North America and in Europe, but there is great potential in other regions in the world. Through this partnership we hope together with Amazing Thailand t o support Thai runners,but also show the world the running potential of Thailand as a destination. We are looking forward to work together to explore the opportunities in the Asian region.”

The Minister of Tourism and Sports, Mr. Sorawong Thienthong said: “Consequently, the Tourism Authority of Thailand has been entrusted with the responsibility of organizing the Amazing Thailand Marathon Bangkok as an annual world-class event. Through this strategic partnership with Eliud Kipchoge and the NN Running Team, it is anticipated that Thailand's reputation will be elevated, attracting an unprecedented influx of international running enthusiasts to participate in the Amazing Thailand Marathon in Bangkok. ” Mr. Kobkiat Sangwanich, the Race Director, expressed his heartfelt gratitude to Eliud Kipchoge and the NN Running Team for their decision to collaborate with Amazing Thailand: “ I convey our deep appreciation for your recognition of the importance of a nation like Thailand. The entire Thai population eagerly anticipates the opportunity to meet their esteemed heroes. We look forward to welcoming you all during the race week of the Amazing Thailand Marathon Bangkok 2024.”

Marleen Vink-Rennings | Telephone: +31 6 53 34 07 55 | Email: marleen@gscmail.nl